CSAE Business Model Transition Website

When the Canadian Society of Association Executives was ready to revamp their business model, they knew it was critical to engage their stakeholders in the process. Accordingly, they designed a series of experiments to identify which new products, services and experiences, as well as which new approaches to creating value, would be most beneficial to stakeholders.

These experiments were facilitated on their satellite site, www.csaebizmodel.com. The multi-lingual site allows users to switch between English to French text on a preference basis.

This was CSAE’s pilot run with a fully mobile-responsive site, also allowing the organization to test how a fully responsive site would be received by their stakeholders.